A woman sitting in a car by the roadside holds a map and looks toward a long road leading into snow-covered mountains.A woman sitting in a car by the roadside holds a map and looks toward a long road leading into snow-covered mountains.A woman sitting in a car by the roadside holds a map and looks toward a long road leading into snow-covered mountains.A woman sitting in a car by the roadside holds a map and looks toward a long road leading into snow-covered mountains.A woman sitting in a car by the roadside holds a map and looks toward a long road leading into snow-covered mountains.A woman sitting in a car by the roadside holds a map and looks toward a long road leading into snow-covered mountains.A woman sitting in a car by the roadside holds a map and looks toward a long road leading into snow-covered mountains.A woman sitting in a car by the roadside holds a map and looks toward a long road leading into snow-covered mountains.

    Strategy Session 1

    DateMarch 26, 2026
    Time1:00 PM Time - 2:00 PM Time
    PlacebccHauptsaal

    Strategy Session Focused on Transformation

    Electrification, modern battery technologies, and data-driven software solutions are playing an increasingly central role in today’s vehicles. The German automotive industry has been making substantial investments in research and development for years, placing it in a leading position internationally. A significant share of the sector’s global R&D spending is attributable to companies based in Germany.
    To ensure this leading position can be maintained in the future, the framework conditions for Germany as a research and innovation hub must be further strengthened and strategically expanded.
    Because only when innovations are rapidly translated into market-ready applications can competitiveness, economic success, and jobs be sustainably secured well beyond the automotive industry.

    Against this backdrop, key questions arise:

    • Which political measures and reforms are specifically needed now?
    • Which industrial strategy points the way forward?
    • And what can and must companies do to successfully manage the transformation?

    Speakers

    Mercedes Benz Group AG

    Jörg Burzer

    Member of the Board of Management, Chief Technology Officer, Development & Procurement

    Robert Bosch GmbH

    Dr. Mathias Pillin

    CTO Bosch Group