Lieke Johanna Ypma

Lieke Johanna Ypma, MSc, is a Dutch engineer and designer with over ten years of experience in the mobility sector. She advises companies on strategy, product development, and user-centered design. Her expertise includes innovation, venture building, product design (digital and physical), and process consulting. As founder and managing director of Telling Studio GmbH, she supports organizations in translating complex ideas into market-ready products. She has worked for Porsche, Audi, VW, Bosch, Deutsche Bahn, and many others. She also teaches design at the Berlin University of Applied Sciences. Her publication on human-centered design for the Wilhelm Büchner University, part of the Klett Group, is currently in progress.